Optix Technologies
Case Study
What we did
Branding
Brand Voice
Video Production
Web Design
SEO
Customer Journey
Trade Show Booth Design
Social Media
Blog Writing
Newsletters
Pitch Decks
Overview
Branding, web front-end design, customer journey, brand voice, and trade show booth concept and design for a lawn and ornamental company in Auburn, Alabama.
The client came to us with a new technology that needed a brand.
The Problem We Solved
We had to create a cohesive brand and build excitement for a series of innovation and technology that had never been seen before within the lawn and ornamental industry.
The Challenge in Solving the Problem
This client was the first to step up and innovate in this industry with technology in almost 40 years—we had to find a way to tell the story that made this new technology company a pioneer AND motivate the industry to try something new.
Client Testimonial
"It can be challenging to recommend individuals or businesses because of the uncertainties that come with referrals. However, I have no hesitation referring the Good Grit team and actively promote their team as often as possible. They have been such a pleasure to work with and have been so impactful to the forward momentum of my current business ventures. I look forward to continuing our collaborations for as long as they are willing to work alongside me!"
Corey Craig
Founder and CEO, Optix Technologies
Results
Optix debuted as a company at an industry trade show fall of 2022. The trade booth and the marketing collateral did such an incredible job that Optix has a waitlist of industry experts interested in being the first to implement their industry-changing technology.
