find us in Birmingham, Nashville, Atlanta and anywhere else you want us to be.
01.
what we do
Tourism, Events + Experiences
Ready to turn your corner of the world into the next big thing? Whether you're a quaint bed and breakfast or a bustling city's tourism board, we know how to capture the spirit of your destination.
Scaling Businesses
For businesses dreaming big, we're here to fan the flames of your success. Our nimble approach allows us to meet you where you are on your scaling journey, whether you're a multi-faceted enterprise or a small business with grand aspirations.
start-up businesses
Let's write the first chapter of your start-up story together. We understand the challenges and excitement of the startup world, and we're here to guide you through the process.
02.
Our Services
Brand Identity Workshops
Brand Design
Strategy Workshops
Website Design and Build
Digital Advertising
Customer Journey
Photography, Video & Animation
Copywriting
Social Media Content Creation
04.
Who We Are
We believe in the power of stories to forge connections, spark curiosity, and boost your bottom line.
Our approach is a perfect combination of expertise and innovation, but we're not just marketers; we're the heartbeat behind stories that stick.
05.
Words from Clients
"Good Grit doesn't shy away from our fast-paced and creative chaos; they embrace it. With a listening ear and an open mind, Good Grit has told our story. As an event promoter, our goal is to technically 'sell tickets,' but Good Grit has helped us create experiences."
Hollie Evans
Marketing & Promotions Coordinator at Premier Productions, a division of LiveCo.
"I have no hesitation referring the Good Grit team and actively promote their team as often as possible. They have been such a pleasure to work with and have been so impactful to the forward momentum of my current business ventures. I look forward to continuing our collaborations for as long as they are willing to work alongside me"
Corey Craig
Founder and CEO, Optix Technologies
06.
Words from Good Grit
Did you know that Good Grit was (and still is) a magazine before an agency?
That’s right. We’ve been obsessed with telling damn good stories since 2016.
At some point, every business owner realizes they can’t wear every hat forever.
This one’s for the people building something between coffee runs, late nights, and “I hope this works” moments.
What’s one role in your business you wish you could hand off tomorrow?
Read the full story about @allthehatsconference by @samanthasoutherland → link in bio.
#GoodGrit #GoodGritAgency #SmallBusiness #FounderStories #CreativeBusiness
You get one sip.
Good Grit Founder, Laura Quick @honestly_laura_ spent the weekend at the South Walton Beaches Wine & Food Festival, where brands had seconds to stand out.
Most didn’t.
The ones that did weren’t louder.
They were clearer.
We broke down why on the site, Link in Bio!
Shoutout to @DCWAF, @SOWALWine, Jessica Proffitt Bracken of @proffittpr and @hiltonsandestin for hosting it all so well!
#winefestival #sandestin #goodgrit #miramarbeach #standout
We didn’t just show up for this one.
We helped build it.
All The Hats Conference is one we’re proud to stand behind and step into.
From the creative to the conversations, our team has been part of shaping what this experience will be.
And next week, you’ll see Good Grit leaders taking the stage.
If you’re in the room, come find us
🎩 allthehatsconference.com @allthehatsconference
#AllTheHatsConference #Entrepreneurship #SmallBusinessOwners
Big conversations, bold stories, and a whole lot of grit. 💥
Our CEO @samanthasoutherland had the best morning with the WAFF 48 NBC team for Edie Hand’s Women of True Grit, talking all things leadership, growing Good Grit, and the mission behind the @allthehatsconference.
Catch the interview on air March 6. We’ll be watching. 👀
Good morning from Good Grit! ☀️ Here’s our not-so-secret secret to a productive team retreat: balance. We build in time for rest, reflection, and real connection—because you can’t do your best work if your brain never gets a break. (Having a yoga instructor on staff doesn’t hurt either.)
Our team keeps our notifications turned on, because we never want to miss messages like this! 📱 We love turning passion into presence, which is why we gave the All the Hats brand a little zhuzhing up. The result? Feedback that gets cheers in our group chat.
If you’re dreaming up something, let’s build it—better than you ever imagined. 💭✨
📬 Slide into our DMs and let’s get to work.
We didn’t cook the food (although it is delicious)… but when you feast your eyes on the colorful @livetacomarg restaurant, just know Good Grit Agency had a hand in the magic. 🌮
The murals? Us.
The tagline? Us.
The merch? The menu? Yep—us too.
We’re proud to see this vision come to life, and even prouder to have played a part in bringing color to every corner. So swing by the Warehouse District in Cullman and get a real taste 😜 of our work.
The people have spoken! We could hype ourselves up all day (because we know our team delivers the goods), but nothing beats hearing it straight from our clients. Their words remind us why we do what we do—and why we’re so proud of it. If your company is ready to create something worth bragging about, let’s talk. Your next big thing might just be our next great collaboration. 💡✨
We’ve all been there—watching the Domino’s pizza tracker inch your order from prep to the oven to delivery, only to wonder... did the driver get lost, or is someone fibbing? (Spoiler: the tracker is lying!) It’s a generic timeline, not built for real-time accuracy, and that can be super frustrating when you’re starving.
At Good Grit, we know that creative projects need more than a one-size-fits-all timeline. That’s why we build custom timelines for every client, so you know exactly what to expect and when. And if something ever shifts, you’ll hear from us first—no surprises, no waiting around for a "pizza" that’s still 15 minutes away. 🍕✨
You know those ASPCA commercials with the adorable animals you can’t resist and Sarah McLachlan tugging at your heartstrings? They know exactly what they’re doing. They’re not just sharing their mission—they’re pulling you into their story and making an impact. That’s the kind of marketing that sticks, no matter your business. And that’s where we come in—storytelling is in our DNA (we did start as a magazine, after all). Let’s give consumers what they crave. Ready to tell your story in a way that matters?
Quick, you’ve got 7 seconds to make an impression—what’s your move? A print ad is like speed dating: you’ve got just moments to make them remember you. Luckily, that’s where we shine. If you want to leave a lasting impression that sticks long after they’ve turned the page, you know who to call! (Us… you should call us.)
We’re not just telling your business’s story—we’re inviting your audience to step right into it. Think of it like watching a movie that pulls you in and keeps you hooked. Your brand can do the same. When you hit those emotional notes, you’re not just gaining customers—you’re creating lifelong fans. We’ll make your story one they can’t forget.
We’ll admit it... we’re total suckers for cool branding. Whether it’s an olive oil squeeze bottle that doubles as kitchen decor or a sparkling drink can that’s practically begging to jump off the shelf, we can’t resist products that catch our eye. Swipe to see the brands our team is crushing on lately—because who says you can’t judge a book by its cover?
There’s nothing we love more than putting small towns on the map. As Southerners with a serious case of wanderlust, we know the South is brimming with hidden gems—but why keep them secret? Where others see a small town, we see a story begging to be told. We’re proud to shout these spots from the rooftops:
🌄 Gadsden, AL
🌟 Dublin, GA
🎶 The Shoals
🏞️ Decatur, AL
Ready to make your destination the next great getaway? Let’s bring your story to life!
Romeo might’ve thought "a rose by any other name would smell as sweet," but let’s be real—he wasn’t exactly a branding expert. When it comes to your business, the right name makes all the difference. So, what’s in a name?
RESEARCH. CREATIVITY. COLLABORATION.
By putting our heads together and locking in, we created standout names for some pretty amazing brands. We’re looking at you, @wrenandrevel_cullman!
Because in the world of business, the name is just the beginning of something epic. Ready to find yours?
Is your brand cool enough to rock as a fashion statement? Whether you’re slinging lattes or cleaning windows, a fun and fresh brand makes people want to rep it. From tote bags to t-shirts, we create designs that make your customers proud to rep your brand—and turn them into your most stylish ambassadors. Ready to see your logo on everyone’s must-have list? Let’s get creative!
Your business story isn’t just about the journey, your team, or even your customers—it’s about your WHY. The story you tell shapes how people connect with you, and it's being written every day. Is the narrative out there the one you want to be remembered by? If not, it’s time to rewrite it. We’ve got four powerful ways to help you refine your story and forge deeper connections with your clients. Ready to take an active role in your legacy? Click the link in our bio to read the blog.
...and, ACTION! We’re all about getting our hands dirty (especially when there’s a mouthwatering chicken sandwich involved!). Shoot days are our absolute favorite—it's when all the hard work and creativity finally come to life. Whether it’s photos, videos, or social media content, our team brings the energy and nails it every time. When making content is this much fun, you know it’s going to be just as fun to consume. Ready to crush your next shoot day? Let’s make it happen—only if you want killer content, of course. 😉
Why wait for the year to end to pop the champagne? We believe in celebrating the wins as they come—so let’s toast to these milestones:
🎉 Reaching 100k followers for @rockthesouth
🚀 Crushing 10k presale tickets for the debut of @liveontheplains
📚 Putting @goodgritmag in the hands of over 300k readers
💪 Crafting killer brands for 10+ small businesses
And guess what? We're just warming up.
Banners are like a town’s warm handshake—your first “hello, how are ya!” We loved working with @visitdublinga to design their winter banners, and seeing them go up is the ultimate treat! If you’re passing through Dublin this season, snap a selfie with these beauties and tag us. Tis the season to spread holiday cheer! 🎄✨
🍺 Say howdy to Dublin, GA’s first-ever craft brewery: @crooked_finger_brewing! 🌟 Over at Good Grit Agency, we had a blast shaping a brand that’s as rugged and real as the folks behind it—a blend of East Texas charm and Louisiana flair, all brewed into one kickin’ logo. 🤠🎶
The name Crooked Finger goes deep—it’s a nod to the tales of hard-working hands, from guitar strumming to ranch running. And the logo is meant to look just as good on a pint glass as it does on hats and tees. 🧢👕
Next time you're cruising from Savannah to Atlanta, pull over in @visitdublinga and grab a pint at Crooked Finger. Tell 'em we sent you! 🍻
Connection is vital—that’s not just something we say to clients. Our team checks in, and not just about work. ❣️
What’s your high? What’s your low? Who’s your MVP? That’s what our typical Friday chats are like—and if you feel like joining us, sound off in the comments!
Bookworms, assemble! 📚 Hunting for that next page-turner? You’re in luck! Our team is always buzzing about books that make us laugh, think, and grow. We’ve put together a can’t-miss list of our all-time favorite reads—perfect for fueling your next book binge. 📖💡
Grab a cup of coffee, cozy up, and dig into our top picks. Which one will you crack open first? Let us know in the comments!
🌲🗺️ Introducing the new face of adventure—@greatergadsden! We teamed up with the folks at Visit Greater Gadsden to cook up a look that's as wild and inviting as the great outdoors itself.
Doesn't this redesign just shout, "Pack your bags, it's weekend getaway time"? 🎒 We're stoked to have carved out a brand that truly represents the thrill and natural beauty of Greater Gadsden. And hey, we didn't stop there—we spruced up their website too! 🌐
Check out all the adventurous details at greatergadsden.com and tell us if you're feeling the call of the wild! 🏞️
Struggling with sales that just won't close? You're not alone. Click on over into our latest blog post where CEO @laura_l_quick spills the secrets from her 17-year journey in sales—from fire boots to boardrooms—and shares the 5 key reasons your sales team might be missing the mark. 🎯
👉 Ready to turn those near-misses into hits? Click the link in bio to read more and discover how Good Grit Agency’s workshops could level up your sales game.
🎶 Cranking up the volume on festival vibes! 🎸 We’ve been rocking the music festival scene since 2020, making your favorite events look as epic as they sound. Whether it’s @rockthesouth, @auburnrodeo, or @atthestationfest, we bring each festival to life!
We’re behind the backstage magic—digging into trends, getting the crowd vibes just right, and making sure each festival stands out in a sea of sameness. 👉 Swipe to check out some of our coolest festival designs!
Everyone knows that you can’t sit down to work without a little drink! (Or three…) Here’s what our team sips on throughout the day. What’s your go-to work bev? Drop the deets in the comments! ⬇️
Buckle up, Shoals explorers! We’ve just dropped the coolest ride in town—Mavis’s Movin’ and Groovin’ Tour Bus, designed by none other than yours truly, aka Lead Designer @cat__barn! 🚍🎨 Next time you’re in @visittheshoalsal, hop on Mavis and groove your way through the history and music that make The Shoals legendary. Isn’t she a beauty? 🌟 Swipe right to see the rave reviews from fellow travelers! ➡️
We like to say we’re based everywhere in the South—because, well, you can literally find us all over! Today, our COO @lindastonecoaching and CRO @sarahspiveyshelton are posted up at the @southeasttourismsociety conference in Auburn, Alabama. (Check out our stories to follow along!) ⭐ Conferences are our jam because they give us a chance to uncover new-to-us destinations, make new friends, and build connections that level up our business.
If you’re at the conference, swing by our booth and say hey! We’ve got some killer merch and fun partnership ideas we’d love to share. 🤝
P.S. While you’re in @auburnopelika, don’t miss out on the must-try eats featured in the latest issue of @goodgritmag. 😋 Trust us, your taste buds will thank you!
Meet 👏 people 👏 where 👏 they 👏 are! 👏 Where are they? ON THEIR PHONES. 📲 You know it’s true, because it’s where you are too! That’s why we help our clients utilize text messaging to promote events, share sales, and keep people up to date on the latest news. It’s a direct line to your customers, and one that can make a big impact on your business if you use it the right way—and as OG Twitter users, we’re pros at keeping it under 140 characters. 😉
Good Grit’s been about telling Damn Good stories from the get-go. It all started with our magazine (hey @goodgritmag 👋 ) back in 2015, when we thought it was high time the South got a fresh new voice. We rounded up the best writers, photographers, and illustrators to help us paint a picture of the modern South that we know—and guess what? We kinda nailed it!
Then came 2020, and we thought, why stop there? The cool places and people we've been showcasing in print deserved a chance to sparkle online too. With our knack for branding, copywriting, and web design, we've been helping brands tell their own stories in ways that stick.
🌟 Got a story of your own? We bet it’s bursting with potential. Let's help you unleash it.
Guess who’s back!? 🌟 Missed us? Here’s what we’ve been up to… Introducing the shiny, new Good Grit Agency website!
Our website is a microcosm of the incredible work you can expect to see from our team:
▶️ Kick-ass copy
▶️ Awesome animations
▶️ Eye-catching design
🌐 Curious? Excited? Both? Click over to our site (link in bio), explore our latest adventures, and let’s create something amazing together.
Packed our bags and headed to Vegas for the Grand Opening of our client’s new facility—the Meridian Center of Excellence. We had the pleasure of not only attending the event, but also capturing the spirit of the company and the team members that are propelling it forward. Stay tuned to see the magic happen! ✨🎥
Usually words are kind of our thing… but our holiday party was indescribable! 🌟 We were honored to experience a dinner curated by Tyler and Jenn of @tastingtbl_bham during a night of laughing, crying (just a few happy tears), and loving each other’s company. We love working together, but man oh man do we LOVE hanging out together. ❤️💚
It’s everyone’s favorite day of the year! @spotify wrapped day! 💚🎶 As #wfh professionals, we’ve got a wide range of music genres that keep us company throughout the work day! Can you guess whose is whose? Tap to find out!
Remember those compliments we were talking about? Yeah, we do too. 😉 Anyway—this is what they were for: a stationery suite for a badass client.
We know what you’re thinking—it looks great, but what are those lines? Time for some schooling! 🤓
Crop marks: lets you see the exact size of your document and where it should be cut.
Bleed: prevents white edges from appearing on your document during the cutting process.
The end result is a picture-perfect business card, note pad, envelope—you name it!
⭐️🌈 The More You Know!
If you’ve got compliments, we’ll take ‘em! 😉 Our process is a thorough one—but making sure we ask the right questions means that when the hard stuff is done, we get client reactions like this! There is nothing better than making sure our clients feel like their story is represented in our work. 💛
Now you might be wondering just what was so beautiful… is now a bad time to tell you that this is a cliff hanger? 🧗🏼♀️ Don’t worry—we won’t make you wait too long.
Big news y’all… @rockthesouth is BACK! And you know we (@shivanitara and @cat__barn) went all in on badass branding. It’s pretty 🔥🔥🔥 if we do say so ourselves. 😉
If you’re still reading this, here’s a surprise for you! You can access the Rock the South presale TODAY until 10pm with code RTS2024. 🤫 Never say we didn’t do anything for ya!
When you go to a wine festival and hand a guest your camera after they spent four hours sipping on the good stuff, this is the team photo you get! 🍷📸 (We think it looks pretty good, tbh!) Our team always has a blast at @harvestwineandfoodfestival! Stay tuned into @goodgritmag for the recap, because wine wasn’t the only thing spilled this week! 🫢
The Good Grit Strategy Team (shoutout to our gals @laura_l_quick @lindastonecoaching @sarahspiveyshelton) hosted a marketing meeting with our new client Meridian Adhesives Group—a global company whose products can be found everywhere. LITERALLY.
📱 in our cellphones
🚀 in rockets out in space
🪑 and the very room we met in
We marvel at their reach, and we were so inspired by their insight and expertise! We cannot wait to continue to learn about them and help them tell their incredible story for changing the world—follow along if you want a sneak peek. 😎
I spy with my little eye… 🔎👀 more GGA work in the wild! We hopped over to Huntsville for the last @huntsvillecityfc game of the season—and imagine our surprise when BAM! 💥 All the sudden we’re staring straight at a @visitdecatural banner! We might be biased, but it sure made us want to plan a trip (and find our flow 😉).
So if you need billboards or banners, we can help you show up in all the right places! Just sliiiiiiiiiide into our DMs. 💌
Swipe to see this brand come to life! 👉
They say seeing is believing, and we’ve gotta tell ya—it’s true! 😍 There’s nothing more fun than seeing a brand that we dream up with our clients in REAL LIFE!! You mean that cute shop window and that beautiful bag… we did THAT!?!
Stop by and see it for yourself (and maybe do a little shopping too 🛍️) at @wrenandrevel_cullman. And if you’re dreaming about a brand, you know who to call. (Us. You need to call us. Or send us an email. Or shoot us a dm. We’re not picky!)
We believe that work and fun should co-exist! Especially when it comes to photo shoots😉📸
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When our team comes together, you won’t find a moment without laughing, dancing, coffee and a whole lot of passion for what they get to do✨
We’re here! Come see us! Good Grit Agency has made the trip to Jekyll Island & we’re ready to see our Georgia partners. 🍑 Swing by our table to say hey & leave with some surprise goodies!
It’s the most wonderful time of the year! Nope, not Christmas. It’s @rockthesouth! Every year our team gathers to pump out the best photo, video, and social content that the South has ever seen—and this year we tackled our first ever 3-DAY festival! Did we kill it or did we kill it?
🚨Podcast alert!🚨 We’ve all been there… A life crisis happens, and before we call a friend (or a therapist) we pick up the scissors. The problem is still there… but now it’s a problem ✨with bangs.✨
Our Founder + CEO @laura_l_quick teamed up with mental health specialist @claire.fierman to help you put the ✂️ down. @beforeyoucutbangs is the advice (and the laughs) you need to make it through life’s most challenging situations!
Listen now on Spotify and Apple Podcasts. (Rate and review if you’re a real one! ⭐️⭐️⭐️⭐️⭐️)
It's about time to say goodbye to the @goodgritmag summer issue. This was a fun one, full of our favorite places to cool off across The South. Make sure you grab one before its gone—you don't want to miss out on discovering the magic that's inside!
What's better than a summer afternoon on the lake? 🚤 When our team is in Cullman, @tridentmarina Grille is our favorite place to hang. Cold drinks, good food, great view—it's a vibe. 🌅 And not to brag, but the menus we designed look just as good as the food!
From the minds of our creative team to REAL LIFE! 🌟 It never gets old seeing the logos we design splashed across business cards, t-shirts, and office doors. Got a brand you’re ready to build? Partner with us and expect good things.
Have you heard of @atthestationfest? It’s a new tailgating + music festival in College Station! We worked on branding, digital marketing, and organic social media content for an April launch—and we sold the dang thing out in 4 days! 🎟️ (We might have had a little help from headliner, @zachlanebryan…) We’ll see y’all there in October, but until then, follow along on socials!
Branding that looks good enough to eat! 😋🍴There’s usually nothing better than watching a concept come to life, but seeing people hold the menus we designed for @thenational_cullman is actually making us pretty jealous. BRB… making a reservation.
Can you believe we get to call this work!?! 🚤 🌊 We had a blast living it up on the lake with our friends at @tridentmarina.
Our photo team crushed this shoot! 📸 @faithholley and @derekbedwell perfectly captured the pure joy that you can only find on the lake. To see the results, make sure you’re following @tridentmarina on Instagram!
Our team is made up of all different kinds of people, but we all share one trait: curiosity. We live to learn, so we started the Good Grit Book Club. Our most recent read was The Brand Gap by Marty Neumeier, and it taught us so much about how brand strategy translates into brand design. Got any reads you’d recommend?
🎶 Do you really wanna know where we were April 29th?
On April 29th, our team spent the day onsite at the @auburnrodeo, managing photography, video, and hosting. (Pics or it didn’t happen!) 📸 It’s a joke… but when it comes to event marketing it’s true! The best way to promote your next event is to show off how fun the last one was—and we’re not talking stop and smile for the camera photos. We’re talking screaming at the front of the stage, dusting up the dirt with your dance moves, hands in the air, and a glimmer in your eyes kinda pics. It did happen—and it was awesome.
Scroll through to see some highlights, and if you see us at the next one, say howdy!
We’re shaking things up in The Shoals! 🕺 It’s the debut of the brand new Mavis’s Movin’ and Groovin’ Tour Bus, designed by yours truly (aka creative mastermind @cat__barn)!! 🚍✨ Next time you make your way to @visittheshoalsal, make sure to take a ride on Mavis to learn about the rich history and music that defines The Shoals. Don’t ya love her? Swipe to see what other folks had to say about Mavis! ➡️
These Barbies are everything! 😉 (Not pictured—just Ken)
Every brand has a story. It’s all in how you tell it. Good stories start with Grit—a persistence to achieve something greater and a passion to build something better.
Every client comes to us with a problem they are trying to solve—they need help speaking to their audience, their logo doesn’t reflect their values, or their ads aren’t bringing in a return. We are problem solvers. We love a challenge. And one of our favorite challenges was bringing @auburnrodeo to life!
The problem: We worked with the client to wake up the audience after a global pandemic. We had to honor the event’s 50+ year tradition while modernizing it to be a rodeo and a concert.
The challenge: Not only was the client wanting to shake this 50+ year old event up, but they were also looking to create a model around this concept to expand it to other college towns.
The results: Auburn Rodeo was a successful event, surpassing our goal for ticket sales. Our list of 100+ influencers had a combined reach of millions, helping grow our captive audience on Instagram by over 10,000 in less than two years. With a strong brand and model, we were able to kickstart a brand new rodeo in Athens, Georgia.
Click the link in our bio to check out the full case study!
Ever wish you could quit your job and totally reinvent yourself? @authorpaulattaway did it—with a little help from our team. We love a good story, and Paul has one… and now he writes them too. We loved being a part of his transition from his corporate career to a creative one. Read his story at the link in our bio!
👏Don’t 👏call 👏her 👏intern!!!! This is our fellow, @camlinh.meo. Throughout her fellowship, she’s done a lot of portfolio-worthy work. In fact, she’s responsible for one of the most fun branding projects that we’ve worked on last year! Check it out—link in bio.
The historic St. James Hotel is located in Selma, Alabama. Set near the Alabama River and Edmund Pettus Bridge, it's just minutes from a treasure trove of Civil War history in downtown Selma.
We partnered with the St. James Hotel on their branding and creative design.
When you design a logo so good that people want to wear it… 😍 Melissa Curtis doesn’t just sell any kind of real estate—she’s all about the lake life. The vision was to create a real estate company mark that embodied "lake life" and felt like a lifestyle brand you would want to wear: the t-shirt, the baseball cap, and maybe even throw a sticker on your car...I can assure you we all have one of each.
We are good students of our clients. No one knows your business better than you, and strongly believe that we can’t tell your story and connect to your audience without your expertise.
Facebook. Google. TikTok. Instagram. It can seem overwhelming to know where to put your money, but a trackable digital marketing campaign can change the game for your business. We will put together a strategic digital marketing plan to help drive customers to your business and create revenue.
You’ve probably heard the saying “Content is King.” Our Director of Content, @ashealo, gets it—she’s logged into more Instagram and TikTok accounts than you can count on one hand… or three hands. 😂 But she’s not just writing captions, she’s also the Managing Editor of @goodgritmag! So… maybe they should change the saying to “Content is Queen.”
Read one of her favorite pieces she wrote for the magazine—link in bio.
When we send out a proposal, we include something that has become somewhat unusual in the marketing world: an actual timeline with real delivery dates attached to it so you will know exactly what to expect and when. Like the sound of that? Let’s work together!
Who are the real influencers? Not the people with thousands of followers on social media—the people who make discoveries, who find new products, who visit new places, and who convince others (aka The Adopters) to follow behind them. We call them The Adapters, and that’s who you should be marketing to. So how do you find The Adapters? That’s easy—work with us!
The logo creation process is meticulous—we have to create a logo that tells a story and feels authentic to the brand. We may go through several iterations before we create one that feels right, but with each iteration we capture a little bit more of the story. This is the logo we landed on for our client, Longleaf. Swipe to see the path that led us here!
Have you heard that @ladygaga quote? You know—the one that was floating around on TikTok? “Talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique, completely not ever been done before…” Yeah, that’s how we describe everything that Senior Designer @cat_buch touches.
You want a badass brand? Call her. Well, call us and we’ll loop her in. 😉 Link in bio for some of her favorite work!
You know we’ve got to turn on the tunes to get those creative juices flowing! 🎶 Swipe to see our team’s top artists of 2022–the musicians that inspired us, made us dance, and got us through creative blocks. Tap to see which team member listened to which artist. Can you guess correctly? #spotifywrapped
We believe our purpose at Good Grit Agency is to see our clients as the expert at their businesses. We act as the partner who brings their knowledge to life by being the movers and shakers who make things happen.
5️⃣ EASY ways to market your business during the holidays. These tips will help your business stand out from the rest—crucial during the busy holiday season! 🎄 Made for our friends at the @cullmanareachamber.
Who are you talking to? And how should you speak to them? Communication is hard—everyone who’s ever been in a relationship knows that—but we know how to help you find your voice. Through diligent, thought-provoking copywriting, we will make sure your story is clear, cohesive, and true to your brand.
VIEWS. 🏞️ We brought the team to @visitgatlinburg to shoot a cover for @goodgritmag. If y’all haven’t made it over to East Tennessee, you’re missing out—we’ll have the deets in our Awaken issue!
We always start with discovery. The first step in any good relationship is having a real conversation. No false pretenses, no big-agency jargon, just an honest discussion about your vision and what you need to do to get there. This deep dive discovery is also a great way to make sure that our partnership will be a good fit.
Our roots are planted across the southeast. Located in the region globally known for storytelling, our four home cities ignite our creativity.
🎸 Nashville, where music hangs in the air
🎥 Atlanta, the fastest growing city for film
🍷 Birmingham, a culinary destination
🏗 Cullman, in the midst of revitalization
We’ve got a thing for the South—it’s why we have an entire magazine dedicated to it! And one of our favorite parts of the magazine is sharing our favorite southern cities—the undiscovered, underrated, hidden gems scattered across the southeast. And we love it even more when we get to work with the cities we love outside of the magazine…
We worked with one of our favorite cities, @visitdecatural, to refresh their branding and marketing to help them show off their incredible city.
Check out the link in our bio to read about one of our favorite places to visit in Decatur, the @cookmuseum!
We do damn good work, but you don’t have to take our word for it. Just ask our clients, like Kristen from @southernlivingmag.
@r.e.garrisontrucking is a legacy trucking company that started in Cullman, AL. They've been in business for over 50 years, and through grit and determination, are in the top 150 trucking companies in the United States. To put that in perspective—there are over 15,000 trucking companies in the country. They are responsible for delivering brands we know and love, such as Milo’s Tea, while also keeping America fed by delivering a lot of the chicken we ate during the pandemic.
𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐒𝐎𝐋𝐕𝐄𝐃:
R.E. Garrison had kept their heads down, working so hard that telling their story was never a priority—because being IN THE BUSINESS was. We came alongside them to understand their WHY. Once we knew their WHY, we helped articulate and define a purpose statement and a core value system, then helped form a brand voice so that everyone inside the company could start speaking the same language. An employee-owned organization like this one—with one strong purpose to build their legacy one drive at a time—is unstoppable.
Swipe to the end to see where they started! ➡️
Best. Job. Ever. 💥 And it could be yours! Photography students—this is your chance to build a dream portfolio. 📷 Check it out at goodgritagency.com
Build your portfolio and have fun doing it! 💫 Students—applications are open for our:
📷 Birmingham Photography Fellowship
Tag a friend who might be interested. Details—link in bio!
This past weekend, one full year of hard work came to fruition! It was an incredible experience to walk the grounds at @rockthesouth and see the signs, the screens, the merch, and so much more—all in the branding we created. Then came the fun part: telling the story of the festival live. We took powerful photos and videos, connected with festival attendees, and created content that captured the spirit of the #BiggestPartyintheSouth. Head to their socials to check it out!
4 million. That’s the number of story words that we’ve written since the beginning of Good Grit. This makes us storytelling marketing experts.
We know that it’s not always about telling a new story, it can also be about telling old stories in a fresh new way. If your story needs telling—or retelling—we’re ready.
Calling ourselves out! 😂 Do you relate to any of the Little Misses on our team?
From scratch! We worked with @roundtown.collaborations to bring this South Atlanta event venue to life. The client came to us with a vision, but no name. The name of a business is important—it anchors you to a real identity—so we came to the table with a name that not only represented place, but also the emotion people would feel in the space. Since @thedottieattriumph is a venue, giving her a fun feminine, nurturing vibe was our aim—articulating her love for hospitality. This naming, branding and development project opened in 2021, and we’re just as obsessed with it now as we were on day one!
Story exposes your purpose and invites people to lean into you and your brand. Branding is rooted in telling impactful stories. Our client journey begins with an audit and discovery phase to help us understand your story… then comes the fun part.
Our Chief Relationship officer is here to make friends! @sarahspiveyshelton walks alongside all of our clients, making sure tasks are on track, needs are met, and questions are answered. She’s always ready to lend an ear or a hand—even when it’s not work related.
Whether it’s a story that is 100 years old passed down from your great grandfather or the vision of a new legacy-in-the-making, it’s your story. And it matters.
Bet we can make you want to book a trip! ✈️ Our work began with a passion for the cool cities and destinations in the South, and we love that we get to help them tell their stories in a bigger way! Swipe through for a collection of the badass content we’ve captured throughout our travels, then click the link in our bio to read the stories behind the photos.
Emotions are powerful. Color is an important part of your brand’s visual identity, because it can evoke emotion. Before we begin designing each issue of @goodgritmag, we decide on a color palette that fits the mood that we want to come across to our readers. What do the colors of our last four issues make you feel?
Scientists have found evidence that music as storytelling has existed for over 43,000 years. Today, there’s no genre of music more known for storytelling than country—it was born out of the rich tradition of the blues. @rockthesouth gives country music artists an opportunity to connect with their fans live, through the power of music. We come alongside the Rock the South team to bring the #TheBiggestPartyintheSouth to life through branding, social media management, and digital advertising. Follow along (if you aren’t already!) 😉🎸
These are the core values that drive us—what you can expect if you work with us as a client. Our core values shape everything that we do, and if you work with us, we’ll make you nail down your core values too!
We’re creative problem solvers with one goal in mind: to help your brand evoke an authentic connection with your audience, because we firmly believe that connection leads to revenue. So what are you waiting for… let’s connect!
It takes someone special to turn all the random thoughts and ideas floating around in your head into a brand. Our Creative Director, @shivanitara, is who you want on your team! Her passion for branding goes beyond the aesthetic—she wants her work (and yours) to make a real impact. She recently shared a Ted Talk with our team that talks about the power of branding and the way it shapes our world. Take a 15 minute break and give it a look—link in bio.
We want to be the people that make things happen. Our secret weapon? Over 200+ writers, photographers, copywriters, storytellers, videographers all over the country that we’ve been working with for 7+ years.
📰🚨 News alert! You know we love a good story, so we couldn’t have been more excited to get to rebrand @storyartsco! Story Arts equips students to discover their voice, find their passion, and impact their culture—and their curriculum is now available through the Georgia Department of Education. Talk about impact!
Telling the story of your business, your journey, your team, and the people you serve is wildly important—but not quite as important as WHY you exist. An evocative story helps you create a deeper connection with current and potential clients and customers. Check out the link in our bio to learn four ways you can spruce up the story of your business and drive deeper connections from our Founder and Lead Storyteller, @laura_l_quick.
Mental health has always been important to our team, so it makes sense that former @goodgritmag staffer @courthancock_ would turn that passion into a non-profit. We had the pleasure of bringing @betterin12 to life, from start to finish. This included the industry research, naming concepts, brand story premise and brand design. The logo, inspired by the idea of finding balance in life, speaks to the mission—providing women in need 12 therapy sessions to make a lasting impact on their life.
Good Grit was born into the world with a mission—to tell damn good stories. But before there was an agency, there was the magazine. Since 2015, our team has been uncovering the heart of the South—because truth be told… we thought that it was about time that the South had a rebrand. For the last seven years, we’ve been collecting the best writers, photographers, and illustrators across the region to help us show the world who the South really is. Not to brag, but we’ve done a pretty damn good job. That’s where the agency came in.
In 2020, we started using our combined decades of storytelling skill in a new way—the people and places we lifted up in print? It was time to help them tell their stories outside the pages of the magazine. Through branding, copywriting, web design, and more, we’re helping the companies we believe in tell their story to an audience that will believe in them too. We’ve all got Good Grit within us. We can help you uncover it.
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