Pepsi Rock the South: 2021, 2022, 2023, 2024
Case Study
What we did
For 2021, 2022, 2023 and 2024 Festivals:
Rebranding
SEO
Social Media
Contests
Video
Influencer Marketing
Digital Advertising
Text and Email Marketing
On-site Activations
Overview
Branding, digital marketing, social media management, influencer marketing, and on-site activations for an annual three-day music festival put on by Premier Productions in Cullman, Alabama.
The client came to us with a legacy event that needed to be relaunched after COVID. We worked with Rock the South to rebrand in 2021, and have continued to work with them on the festival every year since.
The Challenge in Solving the Problem
Not only did the client want to bring the festival back to pre-pandemic levels in 2021, they also wanted to create sustainable growth and expand from a 2 to a 3-day event starting in 2023 and beyond.
The Problem We Solved
We worked with the client to reignite the audience and rebuild the community after a global pandemic, and continued to build that growth year-after-year.
♥ 2.1K Likes
♥ 31.3K Likes
♥ 3.3K Likes
We've Done all of these things, and more, with Pepsi Rock the South since 2021:
Client Testimonial
"Good Grit doesn't shy away from our fast-paced and creative chaos; they embrace it. With a listening ear and an open mind, Good Grit has told our story. As an event promoter, our goal is to technically 'sell tickets,' but Good Grit has helped us create experiences."
Hollie Evans
Marketing & Promotions Coordinator at Premier Productions, a division of LiveCo.
Results
Implementing our strategy increased the captive audience across social channels by 45,000+ on Instagram alone. Through our influencer network, we had a festival reach of millions, and we garnered hundreds of thousands of organic impressions on social media for the festival sponsors. The festival was able to expand to 3 days in 2023—and sold out—with expanded ticket tier options and more activations. The growth also allowed the festival to increase their nonprofit donations, totalling over 1.5 million dollars, as well as creating almost 20 million dollars in economic impact on the local market.
