R.E. Garrison Trucking
Case Study
What we did
Rebranding
Business Strategy
Website Design
Social Media
Business Cards
Truck Wraps
Merchandise
Marketing Collateral
Overview
Rebranding, business strategy, website design, social media, business cards, truck wraps, merchandise, and marketing collateral for a trucking company based in Cullman, Alabama.
R.E. Garrison's dedication to their work meant their story and brand messaging had taken a backseat. Our mission was to unearth and articulate R.E. Garrison's core values and purpose, creating a unified brand voice that reflected their significant legacy and forward-moving vision.
Tagline
Building our legacy, one drive at a time.
Core Values
We believe in—LEGACY, LIFELONG LEARNING, A ‘YES WE CAN’ ATTITUDE, OWN IT-FIX IT-MOVE ON, AND COMMUNITY.
The Problem We Solved
Lack of a cohesive brand identity and messaging made it challenging to convey their significant contributions and ethos to a broader audience, including potential clients and future employees.
The Challenge in Solving the Problem
Capturing and distilling over 50 years of legacy, hard work, and commitment into a cohesive brand identity that resonated both internally within the employee-owned organization and externally with the broader public.
Results
The refreshed brand identity and consistent messaging across all platforms significantly increased R.E. Garrison's visibility and recognition in the industry and amongst the general public.
The clear articulation of the company's purpose and core values fostered a stronger, more unified company culture, with employees rallying around a shared mission. By effectively communicating R.E. Garrison's storied history, values, and contributions, we helped position the company not just as a leader in the trucking industry, but as an integral part of America's supply chain and story.
