The National

Case Study

What we did


Branding

Menu Design

Stationery

Signage

Merchandise

Marketing Collateral

Overview


Branding, menu design, social media, stationery, signage, merchandise, and marketing collateral for a restaurant in Cullman, Alabama.

The client presented us with a fresh restaurant concept that was ripe with potential but lacked a defining visual identity to bring it to life.

The Problem We Solved


We needed to create a cohesive and appealing brand identity that would resonate with the local community and beyond.

The Challenge in Solving the Problem


Creating a brand identity for a new restaurant is more than just designing a logo or a menu; it's about capturing the spirit of the place. We needed to deeply understand the client’s vision and the local market to develop a brand that stood out.

Results


The outcome of our collaboration was a cohesive brand identity that perfectly captured the essence of the restaurant and resonated with the target audience. This not only helped in establishing a strong foundation for the restaurant's launch, but also in positioning it for long-term success in the local market.

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