dublin, Georgia
Case Study
What we did
Comprehensive Brand Strategy
Rebranding
Community Engagement Initiatives
Digital Marketing Campaigns
Social Media
Newsletters
Launch Press Release
In-depth Market Research and Audits
Overview
Branding, digital marketing, and community engagement for the unified rebranding of Dublin, Georgia, encompassing city governance, tourism, and downtown revitalization.
Dublin approached us with the challenge of lacking a cohesive brand identity that unified its three governmental agencies, hindering effective communication and community representation.
The Problem We Solved
We addressed the fragmented brand presence by crafting a unified brand strategy that effectively represented all facets of Dublin and Laurens County, enhancing their collective image.
The Challenge in Solving the Problem
The city faced inconsistent messaging across multiple platforms and lacked a clear understanding of its target audience, which made it difficult to project a unified community image and attract tourists.
Print Ads
dog park signage
Client Testimonial
“Working with Good Grit Agency was, and continues to be an absolute thrill! Fueled by creativity, their dedication to every project has led this relationship from work, to it works if you work it!”
Miriam Lewis
Executive Director of Visit Dublin
Results
The rebranding effort significantly enhanced Dublin's image, leading to increased local pride and higher tourist interest. The unified brand was well-received, resonating strongly with both residents and visitors. Following the project's success, Dublin retained our services for further creative endeavors, including a full website redesign and ongoing digital marketing efforts, which continue to build brand recognition statewide and beyond. The community branding initiative has set a new standard for how Dublin communicates and engages with its audience, fostering a deeper connection within the community and with potential visitors.
