Visit Mississippi
Case Study
What we did
Social Media Content
Editorial Content
Photography
Campaign Building
Video Production
Overview
Social media content, editorial content, photography, campaign building, and video content for Visit Mississippi.
We joined forces with Visit Mississippi to shine a light on what makes the state special and get more folks excited about visiting.
Campaign Video Production
The Problem We Solved
Mississippi's got so much to offer, but not enough people were noticing. We wanted to create something that not only showed off Mississippi's best, but also got people talking and wanting to see it for themselves.
The Challenge in Solving the Problem
Crafting content that truly captured Mississippi's vibe and got it in front of the right eyes. We needed to dive deep, really getting to know the places and faces of Mississippi, and then share those stories in a way that resonated with everyone—from locals to potential visitors far and wide.
Instagram Reels
Editorial Content
Cover Shoot: Behind the Scenes
Results
We launched our campaign with a collaborative Instagram Reel with Visit Mississippi. By putting Mississippi’s charm and diversity front and center, we garnered over 40,000 views and 2,500 interactions, laying the groundwork for more promotional work to boost Mississippi's tourism scene even further.
