Founder, CEO & Lead Strategist

Laura is the visionary force behind Good Grit Agency and Good Grit Magazine, with 19 years of experience in marketing, brand storytelling, and strategic development. She has worked extensively with tourism boards, government entities, hospitality brands, and wellness industries, helping them create narratives that inspire action. Her superpower? Transforming ideas into compelling, high-impact stories that resonate with audiences and drive results. Laura is known for asking the right questions, truly listening to her clients, and ensuring every campaign is backed by a strategic plan that delivers. She also founded Les Dames, a nonprofit dedicated to reframing the childhood poverty mindset.

Creative Director & Co-owner

Shivani is a visual storytelling powerhouse with 14 years of experience in branding, problem-solving, and creative strategy. She has led top creative teams while working with Grammy-winning artists and globally recognized brands, crafting designs that are both innovative and emotionally engaging. Known for her ability to translate a client’s vision into a compelling visual identity, Shivani blends creativity with precision, ensuring every project is executed at the highest level—on time and within budget.

COO & Strategy

With over 30 years of experience in organizational development, Linda is the backbone of Good Grit Agency, building sustainable structures and systems that drive success. She is a master at identifying strengths in people, fostering collaboration, and creating high-impact strategies that push both clients and team members to raise the bar. A solution-oriented thinker, Linda ensures every project runs smoothly and delivers exceptional results.

Chief Relationship Officer

Sarah Margaret is the heart of Good Grit Agency’s client relationships, ensuring that every project is rooted in trust, communication, and exceptional service. With six years in the media and agency industry, she specializes in account management and strategic planning, working closely with nonprofits, city governments, and business organizations to bring their brands to life. Her ability to understand client needs and execute with excellence makes her an invaluable part of the team.

Content Director

Ashley is an expert storyteller with nine years of experience in editorial, digital marketing, and content strategy. She leads the charge in research, audits, and creating impactful copy across digital ads, websites, print materials, and more. Whether it's refining brand messaging or developing a compelling campaign, Ashley ensures that every word aligns with the brand’s voice and goals.

Lead Designer

Cat is a design visionary with eight years of experience in creative marketing, editorial, and entertainment design. As Good Grit’s Lead Designer, she oversees the visual storytelling of both organic and promotional content, bringing brands to life through graphics, photography, and illustrations. Her expertise ensures that every design is not only beautiful, but also deeply aligned with brand strategy.

Project Manager

Mary Grace is the organizational powerhouse who keeps everything running smoothly. As Good Grit’s Project Manager, she orchestrates timelines, oversees deliverables, and ensures seamless execution across all projects. With a keen eye for detail and a talent for keeping teams aligned, she makes sure that every project moves forward efficiently and successfully.

Junior Designer

Brittany is a designer through and through—if it involves visuals, she’s all in. A Georgia State University graduate with a degree in graphic design, she’s spent the last five years bringing brands to life through bold, effective storytelling. Her flexibility and problem-solving mindset allow her to adapt to any challenge, ensuring that every design not only looks great but communicates something meaningful. For Brittany, great design isn’t just about aesthetics—it’s about connection, clarity, and impact.