Who We Are

We believe in the power of stories to forge connections, spark curiosity, and boost your bottom line.

Our approach is a perfect combination of expertise and innovation, but we're not just marketers; we're the heartbeat behind stories that stick.

We're not content with the status quo; we thrive on pushing boundaries and crafting narratives that leave a lasting impact.

We're not just about making things pretty; we're architects of connection, creators of experiences that resonate, and believers in the power of authentic stories to drive revenue. Unlike traditional agencies, we're a nimble crew, ready to meet you where you are on your journey—be it a bustling business or a startup dream.

Laura Quick

Head Storyteller

Laura boasts 17 years of marketing experience, having launched Good Grit Magazine and Agency, specializing in tourism, government, hospitality, and wellness marketing. Renowned for her storytelling prowess, she excels in understanding client goals, crafting strategic narratives, and fostering cohesive teamwork, epitomizing her commitment to impactful communication.
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Shivani Kapoor

Creative Director

Shivani brings 12 years of experience in visual storytelling, branding, and strategic leadership, having collaborated with Grammy award-winning artists and global brands. Renowned for her adeptness in understanding client visions and leading teams to deliver exceptional results within budget and timelines, her gentle yet assertive demeanor resonates with our clients.
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Linda Stone

Chief Operating Officer

Linda has 30+ years of experience in the organizational development of sustainable structures and systems. She is an expert in people development and identifying skill sets in others that will create maximum impact. She is a solution-oriented thinker, and she leads our team and clients in collaboration that produce clarity and creates a raise the bar mindset.

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Sarah Margaret Shelton

Chief Relationship Officer

Sarah Margaret has six years of experience in the agency/media industry and is an expert in account management and taking exceptional care of all clients. She has worked with a multitude of different types of clients since she graduated college, including a wide variety of nonprofits, cities, and tourism focused businesses. She currently lives in Birmingham, AL.
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Ashley Locke

Director of Story Architecture

Ashley has 6 years of experience in editorial and digital marketing, and she’s an expert in storytelling. Ashley has curated more than 1 million story words specifically for our tourism partners. Ashley leads the team responsible for research and audits for our clients. Our auditing process lends itself to looking for what is working, what is not working, what is missing, and what is broken. We ask all of these questions often of ourselves and our clients.
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Cat Barnes

Lead Designer

Cat has 6 years of experience in creative marketing, editorial, and entertainment design and is an expert at visual storytelling. Cat leads a team of photographers, illustrators, and creative fellows in producing creative content for the magazine. She leads the graphic design team for both organic and promotional stories.
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Haley Chambers

Traffic Manager

Haley has five years of experience in administration, and she’s an expert in organization. Haley manages organization and project management for our internal team. She keeps all of our timelines on track and makes sure our team has everything they need to move projects across the finish line.
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Taylor McLain

Community Manager

Taylor has 6 years of experience in people management and social media management. She manages our influencer program and growth strategies. She’s an expert in community and relationship building, and she considers people her passion.
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Each team member is a powerhouse in their own right, but collectively we’re unstoppable. With Good Grit, you're not just getting a marketing team; you're gaining partners who are as invested in your story as you are.

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Our Core Values

We are meaningful and relational

We are proactive communicators

We do things on purpose and with purpose.

We set realistic expectations.

We add more value than we receive in compensation.

We are honest, even if it sucks.

Good Grit FAQs

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