Founder

After two decades in marketing and brand storytelling, Laura has developed a sixth sense for spotting the story inside a business and knowing exactly how to bring it to life. As the founder of Good Grit Agency and Good Grit Magazine, she’s worked across tourism, government, hospitality, and wellness, helping organizations turn ideas into stories people actually connect with. Laura is known for asking the kinds of questions that make clients pause, think, and ultimately get clearer about what they want to say. Her real talent is making sure every story is backed by strategy and built to drive results.

CEO

Samantha is the kind of leader who can spot inefficiency from across the room and fix it before anyone else notices. As CEO of Good Grit, she steers company vision, strategy, investments, and growth decisions with a steady mix of creativity and operational instinct. She’s known for helping organizations stop spinning their wheels and start moving forward with clarity. Her philosophy is simple and non-negotiable: if it doesn’t increase revenue, simplify systems, or elevate the client experience, it doesn’t stay.

Chief Creative Officer

Shivani brings the rare combination of big-picture imagination and exacting execution. With 15 years in branding and visual storytelling, she’s led creative teams for Grammy-winning artists and globally recognized brands, but she approaches every project with the same curiosity and care. Shivani has a knack for translating abstract ideas into visuals that feel immediate, emotional, and unmistakably on-brand. She’s the steady creative force making sure the work is beautiful, thoughtful, and delivered right on time.

Chief Relationship Officer

If there’s one person who can walk into a room and make everyone feel like they’re in good hands, it’s Sarah Margaret. With seven years in agency and media work, she’s built her career on trust, communication, and follow-through—the three ingredients clients remember long after a project wraps. She works closely with nonprofits, cities, and businesses to translate their goals into clear plans. Around here, she’s known as the relationship engine: the one making sure every partnership runs smoothly and every client feels heard.

Content Strategist

Raised in Nashville and shaped by Mississippi’s rich storytelling tradition, Ashley has always been drawn to the power of words. With a background in editorial and marketing, she now leads content strategy at Good Grit, helping clients connect their message to the right audience at the right moment. She’s the one asking: Does this sound like you? Does this connect? Does this work? From shaping brand voices to mapping customer journeys, she’s passionate about turning great stories into meaningful results and making sure every sentence pulls its weight.

Lead Designer

Cat sees the world in layouts, color palettes, and composition lines. With nearly a decade of experience across editorial, marketing, and entertainment design, she’s built a reputation for turning brand strategy into visuals people can’t ignore. As Lead Designer, she oversees everything from campaign graphics to photo direction, making sure every visual detail feels intentional and aligned. She’s known as the one who can spot a design flaw from ten feet away and fix it in two seconds.

Client Operations Manager

Every creative team needs someone who can keep big ideas organized, and Mary Grace is that person. She oversees timelines, deliverables, and internal coordination so projects move from kickoff to completion without chaos. Detail-driven and steady under pressure, she’s the quiet force ensuring everyone has what they need exactly when they need it. When something launches smoothly, chances are Mary Grace had a hand in it.

Junior Designer

Brittany is a designer through and through. If it involves visual storytelling, she’s in. A Georgia State graphic design grad with five years of experience, she loves everything from typography to branding systems to infographics that actually make sense. She’s especially passionate about making design accessible, approachable, and meaningful for any audience. Her adaptability and curiosity mean she’s always ready to jump into a new creative challenge and make it look easy.

Operations Administrator

Every strong team needs someone who sees the moving pieces, and knows how to make them move better. Amber brings over a decade of leadership and operational experience to Good Grit, with a background in managing pharmacy teams across North Alabama. Now, she is our systems thinker behind the scenes. She builds the structure that allows creativity to thrive, ensuring processes are documented, timelines are respected, and nothing slips through the cracks.